About TOVA

Tova Capital, Inc. is a Los Angeles-based real estate investment and development company focusing on commercial, value-add acquisitions between $5 million and $30 million in the prime Southern California markets with an emphasis on the Westside, Hollywood, South Bay, Downtown and Valley regions of Los Angeles.  Principally, Tova seeks investment opportunities to rehabilitate and reposition older industrial, retail, multifamily and office buildings,  entitle land for higher and better uses and construct ground up development.

Tova manages all aspects of the development process including acquisition, construction, financing and disposition.  Tova values relationships with all stakeholders including investors, brokers and the community and strives to operate with the highest ethical standards and integrity.

Tova was founded in 2017 by seasoned private equity veteran, Ron Harari, who has a proven track record of repositioning, entitling and rehabbing industrial, office and multifamily properties to generate superior risk-adjusted returns for investors. 


Years of Experience
Completed Acquisitions

Investment Criteria

Tova Capital is aggressively pursuing investments whose value creation opportunities can be executed in the short or long term. Value creation opportunities include rehabilitating, expanding or repositioning older industrial and office properties into creative office, ground up development, land entitlements and increasing rents on properties with under-market leases. Tova is very flexible on deal structures and can accommodate seller’s tax and occupancy needs.

Transaction Size

Target Mid Sized Deals of  $5-$50 Million. Tova will consider larger purchases on a case by case basis.

Product Type

Creative Office, Office, Retail  Industrial, Multifamily, and Land


Southern California with emphasis on Westside, South Bay, Hollywood, Valley, and Downtown regions of Los Angeles.



Ron Harari headshot

Ron Harari

President and CEO

Ron Harari is President and Chief Executive officer of Tova Capital and oversees the acquisition, development and corporate and strategic planning of the company.  Ron has over 16 years of experience in acquiring, developing and disposing of multiple real estate product types including office, multifamily, single family homes and land.  Prior to founding Tova, Ron served as Managing Director of The Luzzatto Company, Inc. (“TLC”) from 2009 through 2017 where he oversaw acquisitions, asset management, and investor communication functions of the company. Ron remains a principal in various TLC affiliated real estate partnerships. Prior to joining TLC, Ron held positions as a Development Associate at Trammell Crow Company in Los Angeles, co-managed a family home building business based in Houston and worked as an Associate for Los-Angeles based Regent Properties. Ron began his career as a financial analyst at Simmons & Company International, a boutique oil and gas investment bank based in Houston. 

Ron holds a Bachelors of Business Administration in Finance from the University of Texas at Austin and a Masters of Business Administration from Harvard Business School.

Asaf Betesh Headshot

Asaf Betesh

Acquisitions Manager

Asaf Betesh is the Acquisitions Manager at Tova Capital, where he is responsible for supporting the Acquisition and Development team. With a 12-year background in the real estate and construction industries, Asaf’s expertise lies in identifying lucrative investment opportunities, analyzing projections, and skillfully negotiating acquisitions.

Prior to joining Tova Capital in 2023, Asaf was managing partner at Jonira Capital Group, a family-owned residential investment firm focused on value add, luxury single family opportunities in the San Fernando Valley. Asaf oversaw all aspects of the business where his visionary approach and keen attention to detail have consistently resulted in successful and captivating finished projects. While at Jonira Capital Group, Asaf thrived as a Realtor at Rodeo Realty, where he achieved remarkable success, earning multiple sales awards, including membership in the prestigious Director’s Circle. His exceptional sales acumen and dedication set him apart in the competitive real estate market.

Asaf received his B.A. in Political Science from University of California at San Diego.




11601 Wilshire Blvd., Suite 1200
Los Angeles, California 90025

© 2017 Tova Capital, Inc. All rights reserved.