Ron Harari is President and Chief Executive officer of Tova Capital and oversees the acquisition, development and corporate and strategic planning of the company. Ron has over 16 years of experience in acquiring, developing and disposing of multiple real estate product types including office, multifamily, single family homes and land. Prior to founding Tova, Ron served as Managing Director of The Luzzatto Company, Inc. (“TLC”) from 2009 through 2017 where he oversaw acquisitions, asset management, and investor communication functions of the company. Ron remains a principal in various TLC affiliated real estate partnerships. Prior to joining TLC, Ron held positions as a Development Associate at Trammell Crow Company in Los Angeles, co-managed a family home building business based in Houston and worked as an Associate for Los-Angeles based Regent Properties. Ron began his career as a financial analyst at Simmons & Company International, a boutique oil and gas investment bank based in Houston.
Ron holds a Bachelors of Business Administration in Finance from the University of Texas at Austin and a Masters of Business Administration from Harvard Business School.
Asaf Betesh is the Acquisitions Manager at Tova Capital, where he is responsible for supporting the Acquisition and Development team. With a 12-year background in the real estate and construction industries, Asaf’s expertise lies in identifying lucrative investment opportunities, analyzing projections, and skillfully negotiating acquisitions.
Prior to joining Tova Capital in 2023, Asaf was managing partner at Jonira Capital Group, a family-owned residential investment firm focused on value add, luxury single family opportunities in the San Fernando Valley. Asaf oversaw all aspects of the business where his visionary approach and keen attention to detail have consistently resulted in successful and captivating finished projects. While at Jonira Capital Group, Asaf thrived as a Realtor at Rodeo Realty, where he achieved remarkable success, earning multiple sales awards, including membership in the prestigious Director’s Circle. His exceptional sales acumen and dedication set him apart in the competitive real estate market.
Asaf received his B.A. in Political Science from University of California at San Diego.
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